WAV to AAC: small files for video and Apple
Why AAC is the video-friendly choice
Nearly every MP4 video carries an AAC soundtrack. If you edit audio as WAV and then add it to a video or upload it to a platform, converting to AAC first can avoid compatibility problems and keep the file light.
Size and quality
AAC was designed to give better sound than MP3 at the same bitrate. A three-minute WAV of about 32 MB typically becomes a few megabytes as AAC, with little audible loss for most listening.
Apple connections
iTunes and Apple Music are built around AAC. If you work in the Apple ecosystem the format will feel familiar. For a library with tags and artwork, consider the M4A version of the format.
Keep the WAV master
AAC is lossy. Keep the original WAV so you can re-export if a platform asks for different settings, and use the AAC as the shareable or upload copy.
Check your upload target’s audio guidelines before exporting. Some ask for specific sample rates or bitrates.