PDF to HTML: from fixed pages to a flowing web page
Two different ideas of a page
A PDF assumes one page size and places everything on it. A web page has no fixed size and re-flows to a phone, a tablet or a wide monitor. Converting asks the content to change how it behaves, so some visual differences are normal.
Why bother
HTML opens instantly, scales to small screens and can be indexed by search engines. A report published as a web page is usually easier to find and read than the same report as a download.
Choosing the right documents
Reports, manuals, articles and policies convert well. Brochures, forms and anything where exact placement matters will lose part of their design.
Before you publish
Open the file in a browser and read it through. Check headings, lists and tables. Then add your site’s page title, description and navigation, because a raw converted file has none of those.
Copyright and duplication
Publish only what you have the right to publish. Putting the same text on several pages of your site also gives search engines little reason to rank any of them, so keep one version.
If the layout is complicated, extract the text with PDF to Text and build the page around it by hand instead.