Resizing images: pixels, ratios and sensible sizes
Pixels versus file size
Resizing changes the number of pixels. Compressing changes how tightly each pixel is stored. A 12-megapixel phone photo is around 4000 by 3000 pixels, and most screens never need that much. Resized to 1600 by 1200 it holds about 16 percent of the pixels.
Sizes that come up again and again
1080 by 1080 and 1080 by 1350 suit Instagram posts, 1280 by 720 suits YouTube thumbnails, and 1200 by 630 is the usual size for link-preview images. A LinkedIn banner is 1584 by 396. Check the platform’s current guidance, as these change now and then.
How the aspect ratio works
Aspect ratio is the proportion between width and height. Keeping it locked means that when you change one number the other follows, so a 1920 by 1080 image set to 1280 wide becomes 1280 by 720.
Why enlarging disappoints
Making a small image large does not create detail. It stretches the pixels you have, so edges blur. For print or a big screen, go back to the original file.
Websites and speed
Oversized images are one of the most common reasons a page loads slowly. Google treats a Largest Contentful Paint of 2.5 seconds or less as good, and the hero image is often what decides it. Resize to the display size, not the camera size.
Need a certain shape such as square? Crop in your phone gallery first, then resize here so nothing gets stretched.